About eMarketing

Epicor eMarketing is an award winning purpose built software application for the design and deployment of targeted email marketing campaigns. eMarketing enables organisations to deploy highly targeted and relevant emails to their permission based subscriber list.

eMarketing manages the entire campaign cycle... from identifying and importing contacts to creating targeted emails. It delivers thorough reporting and analysis right to your desktop in realtime.

Its user friendly environment allows users to quickly and easily implement focused email campaigns with minimal training.

Plan, Execute and Measure Your Email Campaigns
Are you making the most of your marketing resources? In a fiercely competitive market, it’s critical to gain visibility with prospects and maintain communication with customers and partners. Effectively marketing your business goes far beyond product promotion. Epicor eMarketing is a powerful application for delivering effective e-mail marketing campaigns. It is also an excellent tool for distributing important communications to your employees, partners, prospects and customers.

eMarketing can be used by customer service to communicate critical support information, by your channel manager to share program updates, or by your human resources department to inform employees of new benefits policies. Innovative thinking will uncover dosens of areas where e-mail marketing programs can be used to drive revenues, improve customer satisfaction and streamline internal communication.
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Email Marketing Made Easy
Epicor eMarketing manages the entire campaign cycle – from identifying and importing contacts to creating targeted emails and a corresponding Web landing page. It delivers thorough reporting and analysis tools to help you build more targeted marketing campaigns. Its user-friendly environment allows users to quickly and easily implement focused email campaigns with minimal training. eMarketing helps drive efficiency and gain true ROI from your campaigns. By simplifying and automating campaign processes, eMarketing shortens campaign cycles, allowing you to produce more campaigns, more often. And eMarketing dramatically reduces overhead by eliminating the need for postage, printing and shipping required for traditional direct mail marketing campaigns.
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Reaching the Right People With the Right Message
The more targeted your campaign message is to your audience, the more success you’ll realise from your efforts. Epicor eMarketing allows you to make the most of your marketing resources by targeting the right people with the right message. To ensure that your message reaches the right people, eMarketing’s highly flexible, easy-to-use web interface allows you to quickly import contacts directly from Epicor CRM or other data sources — through ODBC or from flat files, so you’re always using the most up-to-date information. Epicor eMarketing provides segmentation capabilities that allow you to filter contact data any way you want. You may use eMarketing’s simple forms to streamline your contact list based on dosens of values in your database.
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Measure Your Results
Effective marketing projects are results oriented. The ability to analyse the success of a campaign can help you plan for future campaigns and prepare for changes in your organisation’s sales or service activity. Epicor eMarketing delivers a flexible environment for tracking and measuring campaign results. It provides immediate feedback, allowing you to track campaign activity as soon as the campaign is launched. eMarketing gives you the power to track customer behaviors – such as when they opened the e-mail, how many times they viewed it and whether they logged in to the corresponding Web microsite.
Email Sample Four >>